To allow users shop in their local languages, today, Snapdeal made its mobile interface available in Hindi and Telugu enabling millions of Indians to overcome language barriers while shopping.
Starting today, you can now access Snapdeal in Hindi and Telugu while 9 more regional languages will be added on 26th January 2016.
By next year, Snapdeal will be available in 12 languages – Assamese, Bengali, English, Gujarati, Hindi, Kannada, Malayalam, Telugu, Oriya, Punjabi, and Tamil.
With this feature, Snapdeal becomes the first commerce site to offer multiple regional language interfaces, and will be able to reach additional 130 million more Indians who use smartphones in their native languages.
Rohit Bansal, co-founder – Snapdeal said,
Customers are at the heart of everything we do and we are excited about using technology to make the experience more authentic for our users. India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages.
According to Snapdeal, the decision to support multiple languages on its platform is based on the feedback received from its buyers and sellers. Such feature is developed by creating a Grammer Engine which ensures error free translation, allowing users to browse, pay, and track orders in their native language.