With 2015 almost coming to an end, Twitter has released its annual highlights report including most influential moments, popular hashtags, as well as accounts from India, and marking the year as The Global Rise of India on Twitter.
As Indians used the social platform to share their views and took part in local and global conversations such as Delhi Elections and Diwali to most trending hashtags like #IPL, as well as exclusive emojis for accounts such as @MakeInIndia.
The most retweeted tweet of the year was from Shah Rukh Khan, tweeting a selfie with One Direction’s former member, Zayn Malik, at the Asian Awards in London, which was retweeted over 143,000 times, and viewed about 18.3 million times by fans from around the world.
The most memorable moments for Indians on Twitter were the first match of Cricket World Cup 2015 between India and Pakistan, with India beating Pakistan. Another was Delhi Elections, where the social platform played a vital role as people tweeted using #DelhiElections and #DelhiVotes hashtags, garnering up to 10.8 million tweets during a month long campaign and leading Aam Aadmi Party (@AAP) to a landslide win in the capital.
Twitter also unveiled a special emoji on Diwali, allowing users to include a diya (lamp) in their tweets by using #HappyDiwali hashtag in their tweets, and an emoji for @MakeInIndia to promote brand awareness globally. @MakeInIndia also became the first non-US based brand to receive such special emoji.
In addition to that, people asked and provided help to boost relief efforts during Chennai floods using hashtags #ChennaiRains, #ChennaiFloods, and #ChennaiRainsHelp. The 69th Independence Day on 15th August was also the one the most memorable moments on Twitter.
While the most popular hashtags on Twitter were from field of sports, entertainment, political, as well as social activism, with #IPL receiving about 9 million tweets during the 2015 IPL (Indian Premier League) season. Along with #SelfieWithDaughter campaign led by Prime Minister Modi promoting girl child rights which started trending globally with father and daughter selfies, which received around 375,000 tweets from around the world.
Overall, the year 2015 has been great for Twitter as well as users in India, making use of the microblogging platform to report, inform, and help fellow users. For detailed trends from 2015, check out 2015.twitter.com.