On Wednesday, Samsung launched its Tizen powered Samsung Z3 in India priced at ₹8,490. The device comes in three colours – Gold, Silver, and Black. Will be available exclusively on Snapdeal, though local retailers will also be selling the device.
Samsung Z3 comes with a 5–inch Super AMOLED display with a resolution of 1280x720. The device is powered by 1.4GHz quad–core Spreadtrum processor along with a 1GB RAM.
It is a dual sim smartphone with 8GB storage expandable up to 128GB. Z3 has an 8–megapixel rear and 5–megapixel front camera, supporting 2,600mAh battery. The device also comes with battery power saving mode, which can increase battery life up to 40 percent.
Samsung Z3 runs Tizen OS. Tizen operating system is developed by Samsung for mobile, tv and wearables with functions and services very similar to Android. Since Tizen is an open operating system, mobile operators can fully customize the operating system according to their user’s needs, thus making the operating system very flexible on devices.
Along with the services offered by Tizen operating system comes Mix Radio, which offers lifetime subscription to the service with over 30 million songs. Mix Radio supports local Indian languages like Punjabi, Telugu, Tamil, Bangla, Odiya, and Marathi.
With Samsung Z3 launch in the country, India becomes the first country to launch Z3 globally and according to Samsung the device is not only Made in India, but also specifically designed for the Indian users by taking into account Samsung Z1 feedback and usage.
At the launch event, HC Hong – the President and CEO of Samsung Electronics said,
We take immense pride in the Tizen OS, an inspiration to the world and a creation for the future. Our focus is to bring innovation that is meaningful; which will increase smartphone penetration and further catalyse the Digital India growth.
In addition to that, Samsung says the company was encouraged by the enormous response to Samsung Z1; the first Tizen powered smartphone that sold over million units within six months of its launch.
The launch of Samsung Z3 comes after almost two months since the launch of Samsung’s flagship smartphones – Samsung Galaxy Note 5 and Samsung Galaxy S6 Edge+, though these devices are powered by Android, with the launch of Tizen powered Z3, Samsung is slowly moving away from the Android ecosystem and trying to build its own.
With Samsung pushing Tizen OS to its devices, similar to Microsoft, the company still needs to woo developers to develop apps and enhance the power of its in–house operating system. For the users as well to enjoy various number of services the OS can offer.