As India has become the fastest growing market for Apple. The company has partnered with India’s leading electronics retail chain Croma to open Apple Stores in the country.
Croma is run by Infiniti Retail and backed by Tata with total of 97 stores serving 3.8 million customers across the country.
Initially these stores will be opened in six major locations, five of which are in Mumbai – Malad, Juhu, Oberoi Mall, Phoenix Mall, and Ghatkopar, sixth one is at Croma’s store in Jayanagar, Bangalore. All these stores are set to open by Diwali next month.
As part of this announcement, Avijit Mitra, the CEO of Infiniti Retail (mother company of Croma) said,
We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it, these stores will be modelled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.
The design, furniture, fixtures, and lighting of these stores will be very much similar to Apple Stores around the world, employees at these stores will also be trained by Apple itself to provide top notch customer experience.
This is a clever step taken by the company to open its stores in the country, as currently Indian law prevents opening retail stores without doing certain amount of manufacturing within the country. With this store-in-store partnership, Apple can easily sell its entire range of products to large number of consumers as Croma already has 3.8 million customers across the country.
The announcement comes ahead of Apple’s October 16th launch of its latest devices iPhone 6s and iPhone 6s Plus in India.
But to buy an Apple Watch within the country you would have to wait further as Apple is planning to launch its smart watch by Diwali in India.
Additionally during Prime Minister Modi’s latest visit to the silicon valley, Tim Cook discussed further expansion possibilities like setting up manufacturing plants and other services offered by Apple to support Digital India programme which is being extensively marketed by the Indian government internationally.